After recognizing that the ‘traditional’ way of operating a personal training business was flawed and incapable of servicing the growing fitness needs of the masses, Bedros realized that the fitness industry was migrating to a new fitness training model: boot camp style training. The fitness boot camp business model afforded the business owner greater profits as well as more opportunity to leverage and scale while providing clients with additional exercise programming, more flexibility in scheduling, and less monetary barriers than expensive private training.
“However,” explains Bedros, “the original fitness boot camp business model was also broken. Initially, boot camps took place outdoors, in parks and parking lots, and were, therefore, unpredictable due to weather and location availability. In addition to that, outdoor boot camps were severely limited by equipment that not only hindered the client results but often times caused accidents and injuries. It was so bad that cities, unwilling to take responsibility for the risk and liability, began banning outdoor fitness boot camp programs.”
But even while the business model was yet to be entirely perfected, the initial success of this new format proved that personal training was scalable. Bedros then realized that he could transform his business into one that was not only far more profitable but also more available for individuals with fewer resources than the celebrities and the financially elite who were his usual clients. So he evolved the ‘raw’ fitness boot camp model to what many have called “the perfect fitness business.” He created Fit Body Boot Camp, an indoor fitness boot camp business complete with the proven step-by-step operation, marketing, sales, retention, and referral generation systems.
In addition to that, the Fit Body Boot Camp model provides a superior workout experience with its main focus on client experience and it’s training programs customized for fat loss, body toning, and improved overall fitness levels.